Nov
14
For outdoors enthusiasts across the American “Ice Belt,” when local waters begin to ice over, the fun is just beginning. This holiday season, help the ice-fishing fanatics in your life make the most of winter with quality hardwater gear from Rapala® & Respected Rapala® Brands. Continue reading
Nov
5
Ready to watch jumbo perch on your own personal Jumbotron? Connect an HDMI cord from your hard-side’s TV to a new MarCum® Quest HD underwater viewing system and enjoy movie-quality displays of the fish biting below your floor. Continue reading
Jan
30
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the Continue reading
Nov
20
Ice anglers are a rare breed. They flock to the frozen tundra with gusto in search of the Ice Belt’s most prized gamefish, often braving sub-zero temperatures for the chance to hook a big, golden-bellied ‘eye, mammoth pike or coveted crappie. This holiday season, up their odds for on-the-ice success with gifts from Rapala® and ICE FORCE®, a collection of the most iconic names in hardwater fishing. Continue reading
Oct
31
Few can improve on perfection, but MarCum® has done it again with its new “M-Series,” the most advanced flasher-sonar displays ever built. Continue reading
Oct
24
Combining the power, performance and features of its Lithium Shuttle with the brand’s new “M-Series” flasher-sonar units and two preferred digital sonar units, MarCum®’s Lithium Combo line-up comprises a whole greater than all of its best-in-class parts. Continue reading
Oct
17
Compact, lightweight and long-lasting, MarCum®’s new Lithium Shuttle can extend a sonar unit’s continuous run time as much as 40 hours. Designed to power MarCum’s new M-Series units and LX-6s and LX-7 digital sonar systems, it includes a 12-volt, 12-amp hour Lithium ION polymer battery. Continue reading
Feb
23
Want to hole hop around an ice house while monitoring the action on a line inside it? Hook up a PanCam Camera System and pull out your smartphone. Continue reading
Feb
23
For diehard ice anglers who won’t wait for bites to come to them, there’s three choices of Solo-powered StrikeMaster 2-stroke augers: Lazer™ Mag, Lazer™ Pro and Chipper Magnum. Each sports a stealthy new look, wrapped in a sleek, black cowling, to easily distinguish them from ordinary two-stroke augers. Continue reading