The Brainerd Jaycees Ice Fishing Extravaganza is quite literally a breathtaking sight to see. And if you love ice fishing, it needs to be on your bucket list of unique ice fishing experiences to try at least one. Continue reading
Nov
15
Category Archives: News
Nov
2
Rely on StrikeMaster® Surface and Battle Suits for Warmth, Comfort and Durability to Keep You on the Ice Longer
Serious anglers throughout North America have come to rely on StrikeMaster® for the most innovative, durable, high-performance ice drills and augers and accessories. Continue reading
Oct
25
The StrikeMaster® 24v Paired with the Lite-Flite Lazer™ Drill Makes Quick Work of Keeping Ice Fishing Holes Clear for Action
It’s a simple fact of ice fishing life – if you let the holes in your ice fishing house freeze up, they need to be re-drilled and cleaned so you can get back to fishing. Continue reading
Oct
18
IF YOU MESS WITH THE BULL, THE FISH GET THE HORNS!
A quick-sinking, minnow-shaped jigging lure, VMC’s new Bull Spoon falls with an erratic, fish-attracting wounded-baitfish action that will improve your odds of hooking up in your next outing on the ice – no matter what species of gamefish you’re targeting. Packing a mean punch in a compact package, it features a 3D holographic eye and an ultra-sharp VMC® treble hook. Continue reading
Oct
11
New StrikeMaster® Lithium 40v Lite Punches Above its Weight Class
Like a featherweight prizefighter, the new StrikeMaster® Lithium 40v Lite Electric Auger punches above its weight. Weighing in at just 21 pounds when paired with an 8-inch-diameter Lite-Flite Lazer Drill unit, it can cut as many as 100 holes through 16 inches of ice on a single charge. It crushes the performance of standard cordless drills. Continue reading
Nov
23
The Future of Ice Fishing is Electric: New StrikeMaster Pro Lithium 40V Lite will Kick Your Gas Habit for Good
You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled. Continue reading
Nov
4
VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Color Patterns
VMC® Tungsten Tubby Jigs and Tungsten Mongo Jigs are available now in six new Ultra Glow color patterns – Glow Fire Tiger, Glow Hot Perch, Glow Purpledescent, Glow Parrot, Glow Tiger and Glow Yellow Perch. Ultra Glow technology enables the jigs to hold a glow-charge for as long as 15 minutes. Continue reading
Nov
2
Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology
When you’re dedicated to helping ice anglers pursue their passion for catching fish through the ice, you go to the edge to find new ways to keep them warm, safe and comfortable – so they can spend less time thinking about what they’re wearing, and more time focused on catching fish. Continue reading
Oct
26
StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged
You’ve got water to cover. Lots of icy cold hard stuff. Shorter days mean you don’t have time to mess around. You need an auger you can depend on. Drill hard and fast. Get the job done, now. Get the line in the hole. Fish on. Continue reading
Oct
12
Protect Your Ice Lures with the Rapala® Lure Box and Keep Your Hands Dry with the Rapala® Fish Towel
When it’s time to put into protective custody a bait that’s considered “armed and dangerous” as a Rapala® Jigging Rap®, you’ll need a lure box that will prevent such an infamous walleye snatcher from busting out of lock-up. Continue reading