Jan
3
Imagine creating a slew of new unique colors that will trigger endless bites. Well, imagine no more, because the Rapala® Slab Rap® is now available in four new proven custom colors. Continue reading
Dec
15
Wisconsin bass and ice angling marvel Maggie Carsello shares her top ice fishing tips for a great (and warm!) day on the ice. Whether you are a seasoned professional or just starting out, everyone has something to learn from this fun-loving angler. Continue reading
Nov
22
Rapala’s innovative SmartHub™ system optimizes ice-angler efficiency and organization in both wheelhouses and portable shelters by eliminating on-ice clutter by strategically positioning fish-catching essentials within arm’s reach, rather than underfoot. Continue reading
Nov
15
The Brainerd Jaycees Ice Fishing Extravaganza is quite literally a breathtaking sight to see. And if you love ice fishing, it needs to be on your bucket list of unique ice fishing experiences to try at least one. Continue reading
Nov
2
Serious anglers throughout North America have come to rely on StrikeMaster® for the most innovative, durable, high-performance ice drills and augers and accessories. Continue reading
Oct
25
It’s a simple fact of ice fishing life – if you let the holes in your ice fishing house freeze up, they need to be re-drilled and cleaned so you can get back to fishing. Continue reading
Oct
18
A quick-sinking, minnow-shaped jigging lure, VMC’s new Bull Spoon falls with an erratic, fish-attracting wounded-baitfish action that will improve your odds of hooking up in your next outing on the ice – no matter what species of gamefish you’re targeting. Packing a mean punch in a compact package, it features a 3D holographic eye and an ultra-sharp VMC® treble hook. Continue reading
Oct
11
Like a featherweight prizefighter, the new StrikeMaster® Lithium 40v Lite Electric Auger punches above its weight. Weighing in at just 21 pounds when paired with an 8-inch-diameter Lite-Flite Lazer Drill unit, it can cut as many as 100 holes through 16 inches of ice on a single charge. It crushes the performance of standard cordless drills. Continue reading
Nov
23
You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled. Continue reading
Nov
11
Sufix® is engineered to be stronger and tougher. Uncompromising. Like the anglers who depend on it. With Sufix®, there’s nothing you can’t catch. Continue reading