Oct

29

Eight ICE FORCE Pros Headed To Hard Water Ice Fishing Expo

Meet the ICE FORCE Pros

A platoon of ICE FORCE pros will deploy Nov. 1-3 to the Hard Water Ice Fishing Expo to share fishing tips and answer questions about the industry’s best augers and electronics, lures and line, snow machines and ice shelters. Continue reading

Oct

8

Focus On Watery World Below, Not Weather Above In New Otter XT650 Shelter

otter-landing

The little boy, 6, was amazed. In the darkness of the Otter ice shelter, the view down the hole was like the world had turned upside down and giant bluegills were swimming through clear skies above his head. So enthralled was he by the spectacle, thoughts of Gummi Bears and Gameboys melted away. Continue reading

Oct

8

Speed Your Deep Hook-Sets With Sufix 832 Ice Braid

Sufix 832 Ice Braid

When fishing deep, hook-set speed can mean the difference between the fish of a lifetime and the one that got away. Fish with Sufix® 832® Advanced Ice Braid [Product '832%20Advanced%20Ice%20Braid' not found!] this winter and you’ll have braggin’ board photos to share rather than sob stories to tell. Continue reading