Oct
17
Compact, lightweight and long-lasting, MarCum®’s new Lithium Shuttle can extend a sonar unit’s continuous run time as much as 40 hours. Designed to power MarCum’s new M-Series units and LX-6s and LX-7 digital sonar systems, it includes a 12-volt, 12-amp hour Lithium ION polymer battery. Continue reading
Mar
21
When it comes to your ice fishing tackle, water giveth and water taketh away. As much time as your baits spend submerged in the winter, once the ice goes out, your jigs and spoons shouldn’t come anywhere close to water. Continue reading
Dec
21
Rejoice ice anglers, your old standbys are available in new colors! Jigging Rap®s now come in more natural looks and Rippin’ Rap®s sport UV colors previously available only in the smaller Ultra Light line. Continue reading
Nov
24
Americans have gone wireless everywhere else, why not on the ice? The new MarCum® Wireless Remote Camera Panner makes it easier than ever for ice aficionados to survey the situation below the ice for a smarter, more effective approach to landing winter Walleye, Pike and Panfish. Continue reading
Nov
9
Whether you’re mechanically minded or decidedly digital, you’ll get the features to put you on the fish with a MarCum®. Continue reading
Jan
19
Smaller VMC® spoons, Trigger X® soft baits and Rapala® jigging baits are all putting fish on the ice this month, report ICE FORCE™ pros from across the Ice Belt. Continue reading
Dec
9
For every great destination lake in the Ice Belt, there’s a few go-to baits and tactics that produce fish every winter. Following are several ICE FORCE® pro-staffers’ picks for their favorite frozen lakes. Continue reading
Dec
9
When your job is to help more than a dozen clients catch fish through the ice, you can’t cut corners. But you can cut all the holes you need with a StrikeMaster Lithium Lazer™ — an electric auger. Continue reading
Dec
4
With Mother Nature busy making ice, Tom Neustrom and Brad Hawthorne are busy making plans to fish new Rapala and VMC baits as soon as they can safely set foot on hardwater. Continue reading
Mar
31
To avoid damage to your flasher battery during off-season storage, charge it every 30 to 60 days. That will ensure reliable sonar next winter and for years to come. Continue reading