Your hard-side should have all the essentials and then some

When your ice shelter’s on wheels, there’s no need to pack light, right? Why get a hard-side shack if you can’t have it all? For the angler with room enough for all the essentials and then some, here’s a check-list of must-haves for your ice house: Continue reading



Put Your Christmas-Card Cash To Good Use — Get What You Really Wanted

Santa didn’t get your list? Spouse didn’t get your hints? If you didn’t find what you really wanted under the tree, make the most of your Christmas-card cash and gift cards and add to your ice-fishing arsenal with a new StrikeMaster auger or MarCum digital fish-finder. Continue reading



Match Best In Class Performance With Your Fishing Style

Every Marcum has the attributes and proprietary technology that make it best-in-class. At any price-point, high to low, you can be confident that no matter which Marcum you choose, it’ll be the very pinnacle of engineering and workmanship available for the money. Continue reading



Finding Finicky Walleye With MarCum Digital Sonar Systems

MarCum Digital Sonar Systems

Conventional Wisdom says walleyes can be finicky and difficult to catch. … Conventional Wisdom must not have a digital MarCum sonar system. MarCum’s Bottom-Lock Zoom helps anglers catch the fish other flashers can’t even locate. Continue reading