Put Christmas-card money toward new ice-fishing tools


What great timing — it’s almost cold enough to ice fish and you’ve got Christmas-card cash burning a hole in your pocket! Parlay that yuletide good fortune into success on the ice with the addition of one or more of the following ICE FORCE® tools to your winter-fishing arsenal. Continue reading



Run And Gun A Lot This Winter? Might Be Time For A New Transducer


If you attacked the ice this winter, running and gunning with speed and agility, you likely kept a step ahead of the fish and have the fillets in the freezer to prove it. You also likely pushed your gear to its limits. So now’s the time to see how your electronics withstood your ice assault and order replacement parts for next season, if needed. Continue reading