You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled. Continue reading
Nov
23
Nov
11
Now is the Time to Spool Up for the Ice Season
Sufix® is engineered to be stronger and tougher. Uncompromising. Like the anglers who depend on it. With Sufix®, there’s nothing you can’t catch. Continue reading
Nov
4
VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Color Patterns
VMC® Tungsten Tubby Jigs and Tungsten Mongo Jigs are available now in six new Ultra Glow color patterns – Glow Fire Tiger, Glow Hot Perch, Glow Purpledescent, Glow Parrot, Glow Tiger and Glow Yellow Perch. Ultra Glow technology enables the jigs to hold a glow-charge for as long as 15 minutes. Continue reading
Nov
2
Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology
When you’re dedicated to helping ice anglers pursue their passion for catching fish through the ice, you go to the edge to find new ways to keep them warm, safe and comfortable – so they can spend less time thinking about what they’re wearing, and more time focused on catching fish. Continue reading
Oct
26
StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged
You’ve got water to cover. Lots of icy cold hard stuff. Shorter days mean you don’t have time to mess around. You need an auger you can depend on. Drill hard and fast. Get the job done, now. Get the line in the hole. Fish on. Continue reading
Oct
19
Walleyes, Lake Trout, Panfish, Pike – Whatever You Seek Under the Ice, VMC® Has You Covered
While everyone else is sitting on their couches flicking from one sports game to the next, you’re there, on the ice – with an entire lake to yourself – scoring one fish after another. Continue reading
Oct
12
Protect Your Ice Lures with the Rapala® Lure Box and Keep Your Hands Dry with the Rapala® Fish Towel
When it’s time to put into protective custody a bait that’s considered “armed and dangerous” as a Rapala® Jigging Rap®, you’ll need a lure box that will prevent such an infamous walleye snatcher from busting out of lock-up. Continue reading
Sep
28
StrikeMaster® Lithium 24v Auger Delivers the Light, Mobile Power You Need
When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger. Continue reading
Jan
27
Rapala® lures help Walbeck and Outdoor Bound crew ice big walleyes
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap®. Continue reading
Jan
22
Rapala® tools make ice fishing easier and more enjoyable
For tasks both big and small, the right tools make ice fishing much easier and enjoyable. Before hitting the ice this season, make room in your bucket or sled for the following Rapala® tools. Continue reading