Jan
4
When high pressure makes for a tough bite, don’t fish in vain, hook on a chain. VMC’s new Treble Dropper Chains, Octopus Dropper Chains and dropper chain-equipped Rocker Spoons will convert sniffers and short-strikers into biters. Continue reading
Dec
18
When your job depends on putting fish on the ice, you can’t cut corners. But you can cut all the holes you need with the StrikeMaster® Lithium 40v electric auger. Continue reading
Nov
14
For outdoors enthusiasts across the American “Ice Belt,” when local waters begin to ice over, the fun is just beginning. This holiday season, help the ice-fishing fanatics in your life make the most of winter with quality hardwater gear from Rapala® & Respected Rapala® Brands. Continue reading
Nov
5
Ready to watch jumbo perch on your own personal Jumbotron? Connect an HDMI cord from your hard-side’s TV to a new MarCum® Quest HD underwater viewing system and enjoy movie-quality displays of the fish biting below your floor. Continue reading
Jan
30
This week, as pro football fans flock to Minneapolis for the season’s championship bout, Minnesota-based Rapala® USA and WCCO-TV have joined forces to celebrate the Big Game with the Continue reading
Nov
20
Ice anglers are a rare breed. They flock to the frozen tundra with gusto in search of the Ice Belt’s most prized gamefish, often braving sub-zero temperatures for the chance to hook a big, golden-bellied ‘eye, mammoth pike or coveted crappie. This holiday season, up their odds for on-the-ice success with gifts from Rapala® and ICE FORCE®, a collection of the most iconic names in hardwater fishing. Continue reading
Oct
31
Few can improve on perfection, but MarCum® has done it again with its new “M-Series,” the most advanced flasher-sonar displays ever built. Continue reading
Oct
24
Combining the power, performance and features of its Lithium Shuttle with the brand’s new “M-Series” flasher-sonar units and two preferred digital sonar units, MarCum®’s Lithium Combo line-up comprises a whole greater than all of its best-in-class parts. Continue reading
Oct
17
Compact, lightweight and long-lasting, MarCum®’s new Lithium Shuttle can extend a sonar unit’s continuous run time as much as 40 hours. Designed to power MarCum’s new M-Series units and LX-6s and LX-7 digital sonar systems, it includes a 12-volt, 12-amp hour Lithium ION polymer battery. Continue reading
Feb
23
Want to hole hop around an ice house while monitoring the action on a line inside it? Hook up a PanCam Camera System and pull out your smartphone. Continue reading