When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger. Continue reading
Sep
28
Category Archives: News
Jan
27
Rapala® lures help Walbeck and Outdoor Bound crew ice big walleyes
One of Kurt Walbeck’s most unexpected walleye landings last winter relied on a bait he was not surprised in the least would get bites – a Rippin’ Rap®. Continue reading
Jan
15
The Rapala® Slab Rap® and VMC® Rattle Spoons help IDO crew catch cold-front walleyes on Lake of the Woods
When cold-front walleyes aren’t found deep, target shallower flats with the Rapala® Slab Rap® and VMC® Rattling Spoons. And feel free to try offbeat tactics to elicit strikes. That’s what the In-Depth Outdoors TV crew did last week to put ‘eyes on the ice on Lake of the Woods. Continue reading
Nov
24
Ice Fishing Guide Brad Hawthorne Reveals How He’s Going to Attack Ice Fishing This Winter
In the world of ice fishing, Lake Mille Lacs, located about two hours north of Minneapolis-St. Paul, is a special place in the Chronicals of ice fishing. Continue reading
Nov
19
Top-Flight Fishing Guide Tony Roach Shares His Predictions for the 2020-2021 Ice Fishing Season
Throughout Ice Fishing Country, the temperatures are dropping and you can start to see the lakes and ponds develop that first thin layer of ice. The small lakes first, and then the big lakes. But you know it’s coming, and it won’t be too soon before you’ll be ice fishing. Continue reading
Nov
12
James Holst Talks Ice and What’s to Come for the 2020-2021 Season
It’s been about 8 months since last ice! How does it feel to know the ice season is right around the corner?
The way our ice season ended last spring was very disappointing. Everything was coming together with the weather starting to warm which was moving some of our favorite species into late ice patterns. Continue reading
Oct
28
Catch Monster Panfish with the New VMC® Tungsten Mustache Jig
If you’ve ever Wacky Rigged to catch big bass, you won’t be surprised when you ice monster panfish with VMC’s new Mustache Jigs. Continue reading
Dec
18
ICE FORCE® Tools help ensure success and safety on the ice
For safety and success in the hard-water season, ICE FORCE® offers the best tools on the market. Before hitting the ice, make room in your bucket or sled for the following Rapala®, StrikeMaster® and MarCum® accessories, some new and some tried-and-true classics. Continue reading
Dec
4
#KickYourGas with StrikeMaster® augers. Follow, Post, and win prizes.
Ice anglers can share their excitement – and photos of their StrikeMaster augers and big fish they catch – on social media with the hashtag #KickYourGas. Each week for the next two months, the StrikeMaster team will review all posts including the hashtag and award one lucky winner with a StrikeMaster sweatshirt and beanie. Be sure to like/follow StrikeMaster’s social media platforms to learn about additional giveways and deals. Continue reading
Nov
20
Brave the Cold with the Latest Ice Fishing Gear
Rapala® and Respected Rapala Brands are committed to getting ice anglers ready to brave subzero temperatures in pursuit of a great catch. Ahead of the ice-fishing and holiday season, prepare your favorite ice angler with gifts to up their odds. Continue reading