Jan
3
Imagine creating a slew of new unique colors that will trigger endless bites. Well, imagine no more, because the Rapala® Slab Rap® is now available in four new proven custom colors. Continue reading
Dec
15
Wisconsin bass and ice angling marvel Maggie Carsello shares her top ice fishing tips for a great (and warm!) day on the ice. Whether you are a seasoned professional or just starting out, everyone has something to learn from this fun-loving angler. Continue reading
Nov
22
Rapala’s innovative SmartHub™ system optimizes ice-angler efficiency and organization in both wheelhouses and portable shelters by eliminating on-ice clutter by strategically positioning fish-catching essentials within arm’s reach, rather than underfoot. Continue reading
Nov
11
Sufix® is engineered to be stronger and tougher. Uncompromising. Like the anglers who depend on it. With Sufix®, there’s nothing you can’t catch. Continue reading
Oct
19
While everyone else is sitting on their couches flicking from one sports game to the next, you’re there, on the ice – with an entire lake to yourself – scoring one fish after another. Continue reading
Jan
7
The Rapala® Ice Force® Crew hit the ice to put products to the test, chase multi species of fish, and share highlights to enjoy. Continue reading
Nov
24
In the world of ice fishing, Lake Mille Lacs, located about two hours north of Minneapolis-St. Paul, is a special place in the Chronicals of ice fishing. Continue reading
Nov
18
The most supple, strong and sensitive mono ever spooled on a reel is available now for ice fishing. New Sufix® Advance® Ice Monofilament, featuring 50 percent less stretch than standard mono – is the new secret weapon for ice anglers hunting walleye, northern pike, bass, panfish and lake trout. Continue reading
Nov
4
Your favorite, fish-catching VMC® spoons are now available in three new eye-catching color patterns: Glow Fire Tiger, Glow Hot Perch and Glow Tiger. Continue reading
Oct
5
When winter winds howl and temps plunge, StrikeMaster’s new Pro Suit, the ultimate in cold-weather outerwear, will keep you warm, comfortable and safe on the ice. Continue reading