When ice anglers requested a lighter, more mobile battery-powered auger, StrikeMaster® delivered with the new Lithium 24v, a tough “little brother” to its legendary 40v auger. Continue reading
Sep
3
Dec
18
ICE FORCE® Tools help ensure success and safety on the ice
For safety and success in the hard-water season, ICE FORCE® offers the best tools on the market. Before hitting the ice, make room in your bucket or sled for the following Rapala®, StrikeMaster® and MarCum® accessories, some new and some tried-and-true classics. Continue reading
Dec
4
#KickYourGas with StrikeMaster® augers. Follow, Post, and win prizes.
Ice anglers can share their excitement – and photos of their StrikeMaster augers and big fish they catch – on social media with the hashtag #KickYourGas. Each week for the next two months, the StrikeMaster team will review all posts including the hashtag and award one lucky winner with a StrikeMaster sweatshirt and beanie. Be sure to like/follow StrikeMaster’s social media platforms to learn about additional giveways and deals. Continue reading
Nov
26
Lasso up bronco panfish with new VMC® Tungsten Bullfly Jigs
Give bronco panfish a 8-second ride onto the ice this winter with VMC’s new Tungsten Bullfly Jig. Its extra-long and bulky body and its goose-feather tail and wings will entice bites from the biggest bulls in any panfish herd. Continue reading
Nov
20
Brave the Cold with the Latest Ice Fishing Gear
Rapala® and Respected Rapala Brands are committed to getting ice anglers ready to brave subzero temperatures in pursuit of a great catch. Ahead of the ice-fishing and holiday season, prepare your favorite ice angler with gifts to up their odds. Continue reading
Nov
12
Catch More Walleyes this Winter with VMC® Bladed Hybrid Trebles on Your Ice Baits
VMC’s new Bladed Hybrid Treble, the tweak that makes fish freak, will work its magic through the ice as well as it does in open water. Add one to your VMC® jigging spoons and Rapala® Jigging Raps to catch more and bigger walleyes this winter. Continue reading
Nov
7
Before first ice, re-spool your reels with fresh Sufix® line
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before the seson. Small spools cause line coils, and coils cost you bites. Continue reading
Oct
30
Look Cool, Stay Warm With New Strikemaster Apparel
Look cool and stay warm with StrikeMaster’s new hoodies and beanies! Continue reading
Oct
17
New StrikeMaster® Surface Suit will keep you warm, comfortable and safe on the ice
Want to fish even when winds whip up and temps plummet downward? StrikeMaster’s new Surface Suit, the ultimate cold-weather outerwear, will keep you warm, comfortable and safe on the ice. Continue reading
Sep
30
STRIKEMASTER® DEBUTS EFFICIENT, FAST-CUTTING LITE-FLITE LAZER™ DRILL UNIT
Pound for pound, StrikeMaster’s® new Lite-Flite Lazer™ Drill Unit ice auger is the undisputed champion of cutting speed and efficiency, knocking out all rivals. Continue reading