Nov
24
Do you need to take a bigger bite out of the ice? A 10-inch StrikeMaster Honda 35cc Lite might be the power auger for you. But maybe an 8-inch drill will suffice. How do you know? It depends on how you fish. Continue reading
Nov
24
Americans have gone wireless everywhere else, why not on the ice? The new MarCum® Wireless Remote Camera Panner makes it easier than ever for ice aficionados to survey the situation below the ice for a smarter, more effective approach to landing winter Walleye, Pike and Panfish. Continue reading
Nov
19
Whether they’re a veteran fish-catching expert or one of the 8.6 million new anglers that wet a line for the first time in the last two years alone*, this holiday season luring in holiday cheer for the outdoor adventurers on your gift-giving list will be easy as shooting fish in a barrel with the latest best-in-class gear from Rapala, the most trusted name in fishing since 1936. Continue reading
Nov
9
Whether you’re mechanically minded or decidedly digital, you’ll get the features to put you on the fish with a MarCum®. Continue reading
Nov
9
Bad things can happen to great products — even MarCum®s. That’s the bad news. The good news is you can prevent most of the most-common flasher foul-ups. Continue reading
Nov
9
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before each new season. Small spools cause coils, and coils cost you bites. Continue reading
Oct
27
Powerful. Fast. Efficient. Reliable. Although all true, none of these do enough to describe a StrikeMaster® ice auger. After more than 60 years of offering all of the above and more, only one word fits — Legendary. Continue reading
Oct
27
With even limited mechanical ability, you can prep your your ice auger like a pro this pre-season. Most tasks can be completed in minutes with tools you already own. Continue reading
Sep
28
Few can improve on perfection like MarCum®, but the brand has done it again this year with new flasher-sonar displays that prevents snow buildup and increases viewing angles, allowing easy sight lines from all sides on its traditional flashers. Continue reading
Sep
28
Providing power and portability in a fast-cutting, compact package, the new StrikeMaster® Lazer™ Lite 6-inch auger will keep ice anglers on the prowl without slowing ‘em down. Continue reading