
A platoon of ICE FORCE pros will deploy Nov. 1-3 to the Hard Water Ice Fishing Expo to share fishing tips and answer questions about the industry’s best augers and electronics, lures and line, snow machines and ice shelters. Continue reading
Oct
29
A platoon of ICE FORCE pros will deploy Nov. 1-3 to the Hard Water Ice Fishing Expo to share fishing tips and answer questions about the industry’s best augers and electronics, lures and line, snow machines and ice shelters. Continue reading
Oct
29
Whether you most value cutting speed, weight or clean emissions, there’s a StrikeMaster power auger perfect for your ice-fishing needs. Continue reading
Oct
29
No matter where, when and how you ice fish, there’s a MarCum sonar unit to fit your angling style and meet your needs. Continue reading
Oct
29
Kneeling near taillights, sifting through snow with stiff, frozen fingers, searching for a dropped hitch pin? Never again. Continue reading
Oct
8
Conventional Wisdom says walleyes can be finicky and difficult to catch. … Conventional Wisdom must not have a digital MarCum sonar system. MarCum’s Bottom-Lock Zoom helps anglers catch the fish other flashers can’t even locate. Continue reading
Oct
8
The little boy, 6, was amazed. In the darkness of the Otter ice shelter, the view down the hole was like the world had turned upside down and giant bluegills were swimming through clear skies above his head. So enthralled was he by the spectacle, thoughts of Gummi Bears and Gameboys melted away. Continue reading
Oct
8
When fishing deep, hook-set speed can mean the difference between the fish of a lifetime and the one that got away. Fish with Sufix® 832® Advanced Ice Braid [Product '832%20Advanced%20Ice%20Braid' not found!] this winter and you’ll have braggin’ board photos to share rather than sob stories to tell. Continue reading
Oct
8
Capt. JJ Malvitz, 22, was born and raised in Door County, Wisconsin. He is a 5th- generation angler to fish the waters of Green Bay and Lake Michigan. He’s a senior at UW Green Bay. Continue reading
Sep
17
When you find a honey hole this winter, spend more time fishing through it and less time re-drilling it. Open the ice with StrikeMaster’s new 10-inch Honda™ 35cc Lite [Product 'Honda%2035cc%20Lite' not found!]. Continue reading
Sep
17
Get a free ICE FORCE sweatshirt and tackle bag with qualifying purchase!
Fish with the best and look good doing it. You can do both this winter, thanks to a special ICE FORCE promotion – get a free sweatshirt and tackle bag with the purchase of a qualifying Otter ice shelter, StrikeMaster power auger or MarCum sonar unit. Continue reading