Of the five tungsten ice jigs VMC®’s unveiling this summer, one especially has ICE FORCE® pro James Holst wishing for winter — the Tungsten Fly Jig. Continue reading
Dec
2
New VMC® Ice Tungsten Jigs Get To Fish Fast
Dec
2
Ease Hook-up Troubles with VMC® Glow Resin Trebles
When fish show interest but they’re biting funny, ease your troubles with new trebles. Switch out your hooks with VMC Glow Resin Trebles and start converting lookers to biters. Continue reading
Nov
24
Ice augers: Is bigger better? Depends on how you fish
Do you need to take a bigger bite out of the ice? A 10-inch StrikeMaster Honda 35cc Lite might be the power auger for you. But maybe an 8-inch drill will suffice. How do you know? It depends on how you fish. Continue reading
Nov
24
UNTETHER WITH THE NEW MARCUM® WIRELESS REMOTE CAMERA PANNER
Americans have gone wireless everywhere else, why not on the ice? The new MarCum® Wireless Remote Camera Panner makes it easier than ever for ice aficionados to survey the situation below the ice for a smarter, more effective approach to landing winter Walleye, Pike and Panfish. Continue reading
Nov
19
LURE IN HOLIDAY CHEER WITH GIFTS SURE TO HAVE OUTDOOR ADVENTURERS HOOKED
Whether they’re a veteran fish-catching expert or one of the 8.6 million new anglers that wet a line for the first time in the last two years alone*, this holiday season luring in holiday cheer for the outdoor adventurers on your gift-giving list will be easy as shooting fish in a barrel with the latest best-in-class gear from Rapala, the most trusted name in fishing since 1936. Continue reading
Nov
9
Mechanical or digital — which MarCum is right for you?
Whether you’re mechanically minded or decidedly digital, you’ll get the features to put you on the fish with a MarCum®. Continue reading
Nov
9
Follow These Steps to Prevent Flasher Foul-Ups
Bad things can happen to great products — even MarCum®s. That’s the bad news. The good news is you can prevent most of the most-common flasher foul-ups. Continue reading
Nov
9
Don’t let line coils cost you bites — spool up fresh Sufix today
Because ice-fishing reels are so small, it’s important to spool up fresh Sufix® line before each new season. Small spools cause coils, and coils cost you bites. Continue reading
Oct
27
Enjoy a legendary edge with a StrikeMaster auger
Powerful. Fast. Efficient. Reliable. Although all true, none of these do enough to describe a StrikeMaster® ice auger. After more than 60 years of offering all of the above and more, only one word fits — Legendary. Continue reading
Oct
27
Pre-season auger tips
With even limited mechanical ability, you can prep your your ice auger like a pro this pre-season. Most tasks can be completed in minutes with tools you already own. Continue reading