Stay safe and save time with Rapala tools

Rapala® tools can keep you safe and save time on the ice this winter. Along with your StrikeMaster® auger, MarCum® flasher and favorite Rapala and VMC® baits, don’t forget an ice chisel, safety spikes, quality pliers, a big sturdy scoop and a flash device to quickly charge glow baits. Continue reading



Downsize Your VMC® Spoons, Trigger X® Plastics And Rapala® Hardbaits For January Fish

Smaller VMC® spoons, Trigger X® soft baits and Rapala® jigging baits are all putting fish on the ice this month, report ICE FORCE™ pros from across the Ice Belt. Continue reading



ICE FORCE Pros Name Go-To Baits For Favorite Frozen Lakes


For every great destination lake in the Ice Belt, there’s a few go-to baits and tactics that produce fish every winter. Following are several ICE FORCE® pro-staffers’ picks for their favorite frozen lakes. Continue reading



Pro Tips Using The Top 4 Ice Fishing Lure Styles

Top 4 Ice Fishing Styles

Lace up the right lure at the right time and you’ll put more fish on the ice. To help you do so, ICE FORCE enlisted four top pros to share tips for using the top-four ice-fishing lure styles – spoons, jig-and-plastic combos, rattlebaits and minnow-imitators. Continue reading