Put Your Christmas-Card Cash To Good Use — Get What You Really Wanted


Santa didn’t get your list? Spouse didn’t get your hints? If you didn’t find what you really wanted under the tree, make the most of your Christmas-card cash and gift cards and add to your ice-fishing arsenal with a new StrikeMaster auger or MarCum digital fish-finder. Continue reading



Match Best In Class Performance With Your Fishing Style


Every Marcum has the attributes and proprietary technology that make it best-in-class. At any price-point, high to low, you can be confident that no matter which Marcum you choose, it’ll be the very pinnacle of engineering and workmanship available for the money. Continue reading



On-Ice Report #5, Quintin Biermann: ‘Stacking The Box’ Through The Cold Snap

On-Ice Report #5, Quintin Biermann: Stacking The Box Through The Cold Snap

On the heels of “wacky” weather that’s dropped the Ice Belt into the Deep Freeze, hot spots and patterns have been hard to come by for Quintin Biermann. Still, he’s been able to find some biters in South Dakota’s Glacial Lakes and Prairie Region.

“It’s been tough to keep fish on a pattern, as far as location goes… and what the fish want,” says the ICE FORCE Pro-Staffer and In-Depth Outdoors TV personality. Continue reading



Upgrade Your Digital MarCum With a Free Download

Upgrade Your MarCum Digital Sonar

When school’s in session this ice season, you’ll be glad the sonar wizards at MarCum are willing to share their homework.

Free firmware updates for the LX-6 [Product 'LX-6' not found!], LX-7 [Product 'LX-7' not found!] and LX-9 [Product 'LX-9' not found!], that can be installed by the angler in a matter of minutes from the comfort of the own home, will crank up the already impressive performance of the MarCum digital platforms. Continue reading