
No matter where, when and how you ice fish, there’s a MarCum sonar unit to fit your angling style and meet your needs. Continue reading
Oct
29
No matter where, when and how you ice fish, there’s a MarCum sonar unit to fit your angling style and meet your needs. Continue reading
Oct
8
Conventional Wisdom says walleyes can be finicky and difficult to catch. … Conventional Wisdom must not have a digital MarCum sonar system. MarCum’s Bottom-Lock Zoom helps anglers catch the fish other flashers can’t even locate. Continue reading
Oct
8
The little boy, 6, was amazed. In the darkness of the Otter ice shelter, the view down the hole was like the world had turned upside down and giant bluegills were swimming through clear skies above his head. So enthralled was he by the spectacle, thoughts of Gummi Bears and Gameboys melted away. Continue reading
Oct
8
When fishing deep, hook-set speed can mean the difference between the fish of a lifetime and the one that got away. Fish with Sufix® 832® Advanced Ice Braid [Product '832%20Advanced%20Ice%20Braid' not found!] this winter and you’ll have braggin’ board photos to share rather than sob stories to tell. Continue reading
Sep
17
When you find a honey hole this winter, spend more time fishing through it and less time re-drilling it. Open the ice with StrikeMaster’s new 10-inch Honda™ 35cc Lite [Product 'Honda%2035cc%20Lite' not found!]. Continue reading
Sep
17
No matter how and where you ice fish, there’s a Polaris vehicle to put you on your bite.
Prefer to fish in a group? Hole hop together in a Polaris RANGER side-by-side. Continue reading
Sep
12
Stand-Out Performance Meets Stand-Out Look In New Otter Ice Houses
Otter ice houses feature a sharp new look this season, but the innovations don’t end with eye candy. Warmer and stronger as well, the new Otters are engineered to offer the most durable, longest lasting shells on the market. Continue reading
Sep
12
Looking for the ideal combination of weight, cutting speed and value in an ice auger? Look no further than the StrikeMaster Lazer Mag [Product 'Lazer%20Mag' not found!] …the fastest, lightest, most powerful auger on the ice. Continue reading
Sep
12
Should I stay or should I go?
How many times has that question crossed your mind when anchored on a spot that you just know should hold fish, but has for some reason not yet yielded even a nibble. Continue reading
Mar
13
As winter’s grip on the Ice Belt starts to slip, the moment when we punch our last hole for the season draws ever nearer. Many of us will hold out as long as there’s safe ice to support our weight, but the outcome is inevitable. Continue reading