Stay safe and save time with Rapala tools

Rapala® tools can keep you safe and save time on the ice this winter. Along with your StrikeMaster® auger, MarCum® flasher and favorite Rapala and VMC® baits, don’t forget an ice chisel, safety spikes, quality pliers, a big sturdy scoop and a flash device to quickly charge glow baits. Continue reading



Downsize Your VMC® Spoons, Trigger X® Plastics And Rapala® Hardbaits For January Fish

Smaller VMC® spoons, Trigger X® soft baits and Rapala® jigging baits are all putting fish on the ice this month, report ICE FORCE™ pros from across the Ice Belt. Continue reading



Hardwater’s Here! Get Your Wheel House Must-Haves

Want to equip your wheel house as well your home? Consult Bryan “Beef” Sathre. Few are as qualified to comment — he’s a fishing guide and pro-staffer for both ICE FORCE™ and wheelhouse builder Glacier Ice Houses. Continue reading



ICE FORCE Pros Name Go-To Baits For Favorite Frozen Lakes


For every great destination lake in the Ice Belt, there’s a few go-to baits and tactics that produce fish every winter. Following are several ICE FORCE® pro-staffers’ picks for their favorite frozen lakes. Continue reading



Hardwater Gift Guide From ICE FORCE®

If the angler on your list loves to spend the winter pulling ‘eyes out of the ice, look no further than ICE FORCE®, a collection of ice-fishing’s most legendary brands, for sure-fire gifts this holiday season. From baits, augers, sonar camera systems and shelters to ice braid and top-notch accessories, ICE FORCE offers a one-stop shop for the serious ice head. Continue reading