Hardwater’s Here! Get Your Wheel House Must-Haves


Want to equip your wheel house as well your home? Consult Bryan “Beef” Sathre. Few are as qualified to comment — he’s a fishing guide and pro-staffer for both ICE FORCE™ and wheelhouse builder Glacier Ice Houses. Continue reading



ICE FORCE Pros Name Go-To Baits For Favorite Frozen Lakes



For every great destination lake in the Ice Belt, there’s a few go-to baits and tactics that produce fish every winter. Following are several ICE FORCE® pro-staffers’ picks for their favorite frozen lakes. Continue reading



ICE FORCE On The Road: St. Paul Ice Show

ICE FORCE pro-staffers will be talking fishing, trading stories and handing out free ICE FORCE decals and fish rulers (while supplies last) in booths 98 and 511 at the 21st annual St. Paul Ice Fishing and Winter Sports Show, Friday, Dec. 6 through Sunday, Dec. 8, at St. Paul RiverCentre in St. Paul, Minn. All of ICE FORCE will be deployed at the event, the largest ice-fishing expo in the country.

ICE FORCE pro-staffers enjoy the best reputations in the fishing industry. And no matter where you hail from in the Ice Belt, there’ll be an ICE FORCE pro-staffer at the St. Paul show that can offer fishing tips for your area. ICE FORCE pro-staffers that will be on hand to share tips and answer your questions about the gear they use to find and catch fish are Bryan “Beef” Sathre, Chip Leer, Brad Hawthorne, Tony Roach, Joel Nelson, Tony Boshold, Tom Neustrom, Steve Sutherland, Calvin Svihel, James Holst, Will Roseberg, Bryan Meyers and Brent Yeakey.

Instant redemptions will be available (while supplies last) at the ice expo for an ICE FORCE tackle pack and sweatshirt ($79.99 value) with qualifying StrikeMaster, Otter or MarCum purchase. And stop by booth 98 to get a free ICE FORCE pull tab for a chance to win great prizes!

“Whether you are an avid fisherman looking for a few new accessories, an experienced angler in need of an upgrade, or totally new to the ice fishing scene, you will find what you are looking for at this show,” St. Paul Ice Fishing and Winter Sports Show promoters promise.

Purchase any five VMC ice jigs or five TriggerX ice soft plastics at the show and get a free ICE FORCE beanie hat ($15 value), while supplies last. And save big money on special sales in booth 511 on new ICE FORCE hardwater gear, including suits, gloves, hats and neck gaiters. Also back by popular demand will be sales on StrikeMaster ice suits. New ICE FORCE Lithium 12-volt batteries and chargers will be on sale in booth 511 as well.

St. Paul Winter Sports Show Hours:
•    Friday, Dec. 6 – 1 to 9 p.m.
•    Saturday, Dec. 7 – 10 a.m. to 7 p.m.
•    Sunday, Dec. 8 – 10 a.m. to 5 p.m.

Admission to the St. Paul Winter Sports Show will cost $9 for adults and children older than 12 and $4 for children between the ages of 6 to 12. Children 5-years-old and younger will be admitted for free.

See the Polaris snowmobile you can WIN!
While you’re at the expo, check out the grand prize in ICE FORCE’s Ultimate Giveaway – a custom-wrapped ICE FORCE Polaris INDY Voyager 550. (Register to win it online here!)

ICE FORCE comprises the ice-fishing industry’s premium brands, including legendary Minnesota-based Rapala, StrikeMaster, MarCum Technologies, Otter Outdoors, Sufix, VMC and Polaris, providing consumers and tackle dealers with a complete line of ice-fishing products, including augers, shelters, sleds, electronics, lures, line, accessories, snowmobiles and off-road vehicles.



Eight ICE FORCE Pros Headed To Hard Water Ice Fishing Expo

Meet the ICE FORCE Pros

A platoon of ICE FORCE pros will deploy Nov. 1-3 to the Hard Water Ice Fishing Expo to share fishing tips and answer questions about the industry’s best augers and electronics, lures and line, snow machines and ice shelters. Continue reading



Finding Finicky Walleye With MarCum Digital Sonar Systems

MarCum Digital Sonar Systems

Conventional Wisdom says walleyes can be finicky and difficult to catch. … Conventional Wisdom must not have a digital MarCum sonar system. MarCum’s Bottom-Lock Zoom helps anglers catch the fish other flashers can’t even locate. Continue reading



Ice Fishing Insights from Bryan “Beef” Sathre

Ice Fishing Insights from Bryan "Beef" Sathre

What makes the bite the toughest in Northern Minnesota and how do you overcome it to still catch fish?
Everyone goes to their favorite lakes again and again, even when the bite is slow. Drive a few more miles down the road, do some exploring. Ditch the permanent house, grab an Otter. Stay portable with the new Honda auger, pop some holes and underwater scout with a MarCum LX-9 [Product 'LX-9' not found!] to find a great bite nobody else knows. Continue reading



On-Ice Report #6, Bryan “Beef” Sathre: Aggressive Fish Forecast

On-Ice Report #6, Bryan "Beef" Sathre: Aggressive Fish Forecast

Been staring at your deadstick bait on your MarCum screen, watching negative walleye after walleye swim past it without even a second look? Bryan “Beef” Sathre of Fathead Guide Service has good news from the north country – we’re about to cross the late-winter threshold, and that means more aggressive fish! Continue reading