Dec

22

Put Christmas-card money toward new ice-fishing tools

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What great timing — it’s almost cold enough to ice fish and you’ve got Christmas-card cash burning a hole in your pocket! Parlay that yuletide good fortune into success on the ice with the addition of one or more of the following ICE FORCE® tools to your winter-fishing arsenal. Continue reading

Dec

21

Stay safe and save time with Rapala tools

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Rapala® tools can keep you safe and save time on the ice this winter. Along with your StrikeMaster® auger, MarCum® flasher and favorite Rapala and VMC® baits, don’t forget an ice chisel, safety spikes, quality pliers, a big sturdy scoop and a flash device to quickly charge glow baits. Continue reading

Nov

24

UNTETHER WITH THE NEW MARCUM® WIRELESS REMOTE CAMERA PANNER

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Americans have gone wireless everywhere else, why not on the ice? The new MarCum® Wireless Remote Camera Panner makes it easier than ever for ice aficionados to survey the situation below the ice for a smarter, more effective approach to landing winter Walleye, Pike and Panfish. Continue reading

Mar

24

Run And Gun A Lot This Winter? Might Be Time For A New Transducer

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If you attacked the ice this winter, running and gunning with speed and agility, you likely kept a step ahead of the fish and have the fillets in the freezer to prove it. You also likely pushed your gear to its limits. So now’s the time to see how your electronics withstood your ice assault and order replacement parts for next season, if needed. Continue reading

Dec

23

Put Your Christmas-Card Cash To Good Use — Get What You Really Wanted

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Santa didn’t get your list? Spouse didn’t get your hints? If you didn’t find what you really wanted under the tree, make the most of your Christmas-card cash and gift cards and add to your ice-fishing arsenal with a new StrikeMaster auger or MarCum digital fish-finder. Continue reading

Dec

23

Hardwater’s Here! Get Your Wheel House Must-Haves

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Want to equip your wheel house as well your home? Consult Bryan “Beef” Sathre. Few are as qualified to comment — he’s a fishing guide and pro-staffer for both ICE FORCE™ and wheelhouse builder Glacier Ice Houses. Continue reading