Category Archives: Products

Dec

22

Your hard-side should have all the essentials and then some

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When your ice shelter’s on wheels, there’s no need to pack light, right? Why get a hard-side shack if you can’t have it all? For the angler with room enough for all the essentials and then some, here’s a check-list of must-haves for your ice house: Continue reading →

Dec

22

Put Christmas-card money toward new ice-fishing tools

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What great timing — it’s almost cold enough to ice fish and you’ve got Christmas-card cash burning a hole in your pocket! Parlay that yuletide good fortune into success on the ice with the addition of one or more of the following ICE FORCE® tools to your winter-fishing arsenal. Continue reading →

Dec

21

Stay safe and save time with Rapala tools

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Rapala® tools can keep you safe and save time on the ice this winter. Along with your StrikeMaster® auger, MarCum® flasher and favorite Rapala and VMC® baits, don’t forget an ice chisel, safety spikes, quality pliers, a big sturdy scoop and a flash device to quickly charge glow baits. Continue reading →

Nov

24

UNTETHER WITH THE NEW MARCUM® WIRELESS REMOTE CAMERA PANNER

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Americans have gone wireless everywhere else, why not on the ice? The new MarCum® Wireless Remote Camera Panner makes it easier than ever for ice aficionados to survey the situation below the ice for a smarter, more effective approach to landing winter Walleye, Pike and Panfish. Continue reading →

Nov

19

LURE IN HOLIDAY CHEER WITH GIFTS SURE TO HAVE OUTDOOR ADVENTURERS HOOKED

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Whether they’re a veteran fish-catching expert or one of the 8.6 million new anglers that wet a line for the first time in the last two years alone*, this holiday season luring in holiday cheer for the outdoor adventurers on your gift-giving list will be easy as shooting fish in a barrel with the latest best-in-class gear from Rapala, the most trusted name in fishing since 1936. Continue reading →