MarCum® flashers are as durable as they are dependable, enabling ice anglers to find and catch more and bigger fish season after season. Continue reading
Mar
21
Time for a flasher tune-up? Check your battery first!
Mar
21
Take the time to store your Polaris properly
Before you pull out the boat and put away the Polaris® this spring, follow these simple preventative measures to prolong your sled’s life span. Continue reading
Jan
26
Walleyes across the Ice Belt biting VMC® baits, Rippin’ Rap®s
Across the Ice Belt, walleyes are biting VMC® baits on deadstick lines and Rapala® Rippin’ Rap®s through jigging holes, report top fishing guides. Continue reading
Jan
26
Fish Rippin’ Rap®s for Prairie Pothole ‘Eyes
When the bite window opens, it pays to be in the right place, with the right baits. For Prairie Pothole walleyes this month, that means fishing Rapala® Ultra Light Rippin’ Rap®s and VMC® Tingler Spoons in ten to 15 feet water at dawn or dusk. Continue reading
Jan
12
Travel light on early ice, carry Rapala® safety tools
Despite the late date, early-ice conditions prevail through much of the Ice Belt, so take the safety precautions you practiced last December – sleep late, travel light and carry the right Rapala tools. Continue reading
Jan
12
Power your ice house electronics with a Polaris® generator
Not only will Polaris® power get you on the ice in winter, it will also run the extra-curricular electronics in your ice house. Continue reading
Dec
22
Your hard-side should have all the essentials and then some
When your ice shelter’s on wheels, there’s no need to pack light, right? Why get a hard-side shack if you can’t have it all? For the angler with room enough for all the essentials and then some, here’s a check-list of must-haves for your ice house: Continue reading
Dec
22
Put Christmas-card money toward new ice-fishing tools
What great timing — it’s almost cold enough to ice fish and you’ve got Christmas-card cash burning a hole in your pocket! Parlay that yuletide good fortune into success on the ice with the addition of one or more of the following ICE FORCE® tools to your winter-fishing arsenal. Continue reading
Dec
21
Jigging Rap®s & Rippin’ Rap®s sporting new color patterns
Rejoice ice anglers, your old standbys are available in new colors! Jigging Rap®s now come in more natural looks and Rippin’ Rap®s sport UV colors previously available only in the smaller Ultra Light line. Continue reading
Dec
21
Stay safe and save time with Rapala tools
Rapala® tools can keep you safe and save time on the ice this winter. Along with your StrikeMaster® auger, MarCum® flasher and favorite Rapala and VMC® baits, don’t forget an ice chisel, safety spikes, quality pliers, a big sturdy scoop and a flash device to quickly charge glow baits. Continue reading